About myself

With 20 years of leadership and design experience, I am passionate about learning something new every day and pushing the boundaries of creativity and strategy. Throughout my career, I’ve had the privilege of working with renowned global brands such as Nike, Tommy Hilfiger, Calvin Klein, Tom Tailor, and Karl Lagerfeld, among others. My journey has taken me across various countries, roles, and functions -spanning retail and brand environments, with a consistent focus on crafting exceptional consumer experiences and spaces, all while ensuring commercial success.

I specialize in developing, designing, and executing spaces, including showrooms, hospitality , residential, offices, and retail stores. Along the way, I’ve been fortunate to lead and collaborate with remarkable teams and individuals, unlocking their full potential and driving outstanding results. My approach is rooted in passion, deep expertise, and a dedication to delivering excellence.

From strategy development to implementation, I’ve led initiatives that range from creating innovative store formats and immersive brand experiences to sustainability-driven solutions and digital integrations. Whether it's flagship stores, shop-in-shops, or multi-channel concepts, my focus is always on adding value, staying true to the brand, and delivering the best experience for the consumer.

Curious to learn more? You can explore my full professional journey on my  LinkedIn profile and in my detailed CV.

I also believe in understanding how my work impacts those around me. To gain insights, I asked around 30 colleagues, peers, superiors, subordinates, and collaborators to describe me in five words. Their feedback paints a picture of who I am and how I approach my work.