Digital and Omnichannel services

After test store and ongoing optimization and further development a standard palette of digital and omnichannel services was defined. In a tiering strategy they were rolled out to all stores and partially Shop in Shops.

Denim Fit guide, endless aisle for basics, shoes and bags and all product groups, product finder, fit mirror, Bra/UW fit guide, look book, selfie mirror (with other extended functions like outfit recommendations, sharing options, social media feed etc), digital magazine, style scanner, special kids tool.

Regent Street SOTF-76.jpg
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Regent Street SOTF-64.jpg
drive omni sales.jpg
space deferintiation.jpg
interactive digital experiences.jpg
module size flexibility.jpg
RFID findbarkeit.jpg
jeansfitguide communication.jpg
fittingroom communication.jpg
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201904_TH_CampusStore_Amsterdam_76_web.jpg
Regent Street SOTF-35.jpg
Regent Street SOTF-90.jpg
TH_Amsterdam_PCHooftstraat_2_Interior_80_web.jpg
TH_PeopleCafe_Amsterdam_prev_01.jpg

Credits

Marie-Theres Mangelsdorf

Omnichannel Transformation Team