Hospitality

Hospitality was seen for a while as a part of a new retail brand strategy. A café & restaurant concept – called “peoples place” as a reference to Tommy Hilfiger’s first store - was developed. After testing it has been rolled out to key strategic location. Sometimes integrated into a store, sometimes as stand-alone or an annex to a store.

For the further role out a scaled and tiered version was developed and implemented. Sometimes being in the interface with in-store experiences & services like customization, workshop & event areas.

Credits

Trent Wisehart

Jannelien van Ingen

TH Concept Team