Karl Lagerfeld

The new global Karl Lagerfeld “future legacy” concept was launched summer 2024 with the re-opening of the Regenstreet Flagshipstore. It brought a totally new experience to the consumer and brand.
New experiences & services were incorporated and the concept is reflecting the Karl Lagerfeld’s DNA and highly sophisticated and luxurious design & materials.
The concept is being further roll-out in a tiered and scalable version into the full brick & mortar landscape of Karl Lagerfeld from owned stores to partnered stores from Shop in Shop to Outlet.

Find more details below.

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Credits

Studio Xag

Karl Lagerfeld Retail team