Tommy Jeans

The new global Tommy Jeans concept was launched in 2018 and brought a complete new experience to the consumer and brand.
New experiences & services were incorporated and it changed from the traditional industrial look & feel to a much younger, more modern, cleaner and brighter one. Speaking to a younger (minded) consumer.
As a centerpiece “the hub” was introduced: with possibilities for workshops, events, customization and personalization. In strategic locations digital and omnichannel experiences & services were placed. This would be elements like digital jeans fit guide, endless aisles, RFID look & product information. Further interactive mirrors with the possibility to have front and back views, take photos of your looks, enhance and decorate them and share them. Get inspiration on looks and product information and complementary product/look suggestions.

Find more details below.

The store concept is highly flexible, very adaptable, versatile and gender-neutral. Designed with having a long-live cycle in mind, with low investment and re-fit costs as well as sustainable materials and construction. For the global roll-out a scalable, tiered and locally adapted version were created.
It goes along with a more fashion-oriented product presentation strategy. Strong story telling, more hanging product and the possibility to gender neutral visual merchandising.

Credits

Trent Wisehart

Jannelien van Ingen

TH Concept team